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Dietary supplement ingredients range from plant extracts, to amino acids and hormones. Depending on the country you live in you maybe have access to any and all of the following types of supplements:

Herbal Extracts

Animal extracts

Hormones and hormonal extracts

Amino acids

Synthetic derivatives of plant extracts

Synthetic derivatives of hormones

Supplement ingredients are a highly processed items that bear little or no resemblance to the original material that is used to synthesize them.

An ingredient in chosen for a product based on cost, dose, claims that can be made using it, popularity (think hoodia or acai), and potential risk (think ephedra).

The actual effect the ingredient has is only one of many factors that determine if an ingredient will be used in a new supplement product.

In this podcast we’ll discuss how supplement manufacturers put a product together and specifically how ingredients are chosen.

John

 

 Supplement Ingredients [32:19m]: Play Now | Play in Popup | Download

The packaging makes a big difference

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Dietary supplements are a big industry now and the packaging reflects it. It used to be that you could fill plain white bottles with your magic powder X and print up a basic white paper label and you were in business…not any more.

Supplement packaging has become big business with the regular use of mirror and rainbow holographic labelling, new and innovative bottle and box designs, special box formation and inserts and custom shapes and sizes.

Packaging is the most important point of contact before you make a purchase, so the package better be good.

In this podcast we’ll discuss some of the issues and main points a supplement company must consider when making the packaging for a product.

John

 

 Supplement Packaging [35:03m]: Play Now | Play in Popup | Download

Young Guys Want to Be Super Heros!

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The bodybuilders that grace the pages of the popular magazines seem too big to be real, and this is exactly what the young male consumer is interested in.

Young guys grow up with images if super hero’s who are literally larger than life and even though we know we can’t actually be as big as the incredible hulk some guys wouldn’t mind trying!

This desire to be something special and larger than life is what drives many young guys to steroid use and wasting lots of money on useless supplements with the promise of steroid like muscle gains.

In this podcast we’ll discuss the false image that guys have when it comes to muscle gaining goals and how the supplement industry capitalizes on this dream of being super hero like.

Ladies this is a good one to listen to because you’ll learn some of the insecurities and body image issues men have starting from a very young age…you’re not the only ones chasing an unrealistic ideal. In fact, you could make the argument that guys are chasing an even more unrealistic ideal that can only be created through cartoons and computer generated graphics.

John

 

 Supplement SuperHero Marketing [35:20m]: Play Now | Play in Popup | Download

The Nutrition Industry is Big Money

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The nutrition industry is big money as it’s total revenue is above $100 billion dollars per year! This is nothing to sneeze at.

So with all of this money spent on healthy foods, vitamins supplements and the like wouldn’t you expect the population to be getting healthier and leaner?

Unfortunately you can’t purchase ‘weight loss’ and you can’t purchase ‘health’. Both are the result of your lifestyle and there is no amount of supplements and designer foods that will deliver.

In this podcast we’ll talk about the disconnect between nutrition and health products and what they’re doing for your health.

John

 

 Nutrition Products, Do they Work? [48:09m]: Play Now | Play in Popup | Download