Where you live will determine what you believe
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Advertising claims in the health and fitness industry are regulated differently in each country. A claim that might seem outrageous in one part of the world is common in another.
The claims that you’re exposed to on a regular basis in your home country is will have an effect on where your BS radar is set.
In this podcast we’ll discuss how claims on print media, video media and product packaging vary in different countries and why that has an effect on how you perceive and buy fitness and diet information.
John
Claims Are Country Specific [22:12m]:
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How the hell does this thing work?
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Diet, fitness and supplement marketers are trying to sell you a solution for one of two things (maybe both).
2. Muscle Building
Testimonials and before and afters are commonly used to show you WHAT happened…ie: the person lost weight, or the person gained muscle.
So far so good. It’s nice to know someone else manged to do it so you’ve got some hope that you can do it too. The problem comes in when these marketers try to explain to you HOW it happened and WHY it happened.
It’s the HOW and WHY that creates mass confusion about fitness and dieting and leads to Obsessive Compulsive Eating patterns.
In this podcast Brad and I discuss these points and show you how most fad diets are just confusing HOW and WHY weight loss or muscle building works.
John
P.S. There is a volume difference between Brad and I on this one, I’m really loud, he is much quieter…he is also in a kick ass coffee shop so bear with us…we’ll have it fixed by next weeks show.
Fitness and Diet Marketing - Confusing the What with the How and the Why:
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