The bodybuilders that grace the pages of the popular magazines seem too big to be real, and this is exactly what the young male consumer is interested in.
Young guys grow up with images if super hero’s who are literally larger than life and even though we know we can’t actually be as big as the incredible hulk some guys wouldn’t mind trying!
This desire to be something special and larger than life is what drives many young guys to steroid use and wasting lots of money on useless supplements with the promise of steroid like muscle gains.
In this podcast we’ll discuss the false image that guys have when it comes to muscle gaining goals and how the supplement industry capitalizes on this dream of being super hero like.
Ladies this is a good one to listen to because you’ll learn some of the insecurities and body image issues men have starting from a very young age…you’re not the only ones chasing an unrealistic ideal. In fact, you could make the argument that guys are chasing an even more unrealistic ideal that can only be created through cartoons and computer generated graphics.