Dietary Supplement Packaging
Posted by PhilifeMay 12
The packaging makes a big difference
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Dietary supplements are a big industry now and the packaging reflects it. It used to be that you could fill plain white bottles with your magic powder X and print up a basic white paper label and you were in business…not any more.
Supplement packaging has become big business with the regular use of mirror and rainbow holographic labelling, new and innovative bottle and box designs, special box formation and inserts and custom shapes and sizes.
Packaging is the most important point of contact before you make a purchase, so the package better be good.
In this podcast we’ll discuss some of the issues and main points a supplement company must consider when making the packaging for a product.
John
4 comments
Trackback by socialwebcms.com on May 12, 2010 at 8:46 pm
Phi Life – Dietary Supplement Packaging…
Health Podcast – The packaging of a dietary supplement is just as important as the ingredients, if a customers isn’t wowed by the package there is little chance they will buy it…
Pingback by Dietary Supplement Packaging | Fit and Cool on May 13, 2010 at 4:53 am
[...] Dietary Supplement Packaging [...]
Comment by LD@DSD on May 14, 2010 at 3:51 pm
Excellent podcast. GNC always felt like more of a marketing experiment to me rather than a health store.
Comment by Yi shen on May 17, 2010 at 8:33 am
Great Podcast man !! There is still alot of people who are being con by the “health” store. I told myself alot of time that it doesn’t have much different whether you drink or never drink protein before or after workout. He simply just ignore me . Godness.