Diet and Fitness Fads – Mixing up the What How and Why
Posted by PhilifeFeb 3
How the hell does this thing work?
1. Weight loss
2. Muscle Building
Testimonials and before and afters are commonly used to show you WHAT happened…ie: the person lost weight, or the person gained muscle.
So far so good. It’s nice to know someone else manged to do it so you’ve got some hope that you can do it too. The problem comes in when these marketers try to explain to you HOW it happened and WHY it happened.
It’s the HOW and WHY that creates mass confusion about fitness and dieting and leads to Obsessive Compulsive Eating patterns.
In this podcast Brad and I discuss these points and show you how most fad diets are just confusing HOW and WHY weight loss or muscle building works.
John
P.S. There is a volume difference between Brad and I on this one, I’m really loud, he is much quieter…he is also in a kick ass coffee shop so bear with us…we’ll have it fixed by next weeks show.
Fitness and Diet Marketing - Confusing the What with the How and the Why: Play Now | Play in Popup | Download
22 comments
Comment by Andy A on February 3, 2010 at 10:42 pm
Hey John
Thanks for the great podcast and I love the Statler and Waldorf Muppet Pic haha
Are you going to be putting these on iTunes like the Adonis stuff?
Andy
Comment by Kurt on February 3, 2010 at 10:47 pm
this is 33 1/3rpms played at 78rpms This is like listening to Alvin and the chipmunks only a lot faster. Maybe it’s the old Mac I’m listening on but the content is whipping way to fast for me to understand it.
Comment by Philife on February 3, 2010 at 10:49 pm
Kurt,
Not sure what is going on with the audio on your end, it seems to be ok over here. Can you download the file and listen to it that way?
JB
Comment by Philife on February 3, 2010 at 10:50 pm
Andy,
Yes we’re going to be putting this one up on itunes as soon as I figure out how.
JB
Pingback by Phi Life just launched « Growth Focus on February 3, 2010 at 11:12 pm
[...] current podcast on the site talks about mixing up WHY with HOW and how this mixing up blurs the information [...]
Comment by Henrik Flensborg on February 3, 2010 at 11:19 pm
Hey John and Brad,
Thanks for adding some sense into this way too often nonsense world of diet and fitness.
And it’s useful to think about this in other areas of our lives since complex equivalences and cause-effect mix-ups affects us everywhere.
Comment by jan on February 3, 2010 at 11:23 pm
I really enjoyed listening to your conversation, especially the part about how much of life is still a puzzle that scientists are only beginning to piece together. I’m a research scientist, so I guess the ‘geek’ factor naturally appealled to me. I am always amazed at how uncomfortable people are with the idea that the ‘experts’ don’t know all the answers and that we who are ‘in the know’ aren’t upset with these gaps in our understanding of life. I guess that’s why new self-help books sell so well, because anyone who claims to ‘fully’ understand process X gives them comfort. I’m also surprised at how many people aren’t willing to take stock in their own experiences to tell them what works best for themselves, like the ‘experts’ know their body better than they do. Your goal of empowering people to run their own experiments and trust their own evaluation of the results is laudable. I look forward to your next podcast.
Thanks!
Pingback by Starvation mode and ‘The Phi Life’ | Brad Pilon.com on February 4, 2010 at 1:56 am
[...] http://www.phi-life.com/diet-and-fitness-fads-mixing-up-the-what-how-and-why/ [...]
Comment by Girlwithnoname (Jackie) on February 4, 2010 at 6:28 am
This kicked ass. Thanks for making some usually confusing stuff abundantly clear… I always learn a ton listening to you dudes.
keep ‘em coming. no shortage of willing ears at this end, I forward you guys off to my own followers all the time. makes my own job easier!! lol
J
Comment by Girlwithnoname (Jackie) on February 4, 2010 at 6:29 am
ps. image in the sidebar very apropos. HAHAHA!
Comment by Jefferson on February 4, 2010 at 12:50 pm
Hey, guys, great podcast. Shame that the audio on Brad’s end is not that good, especially for non-native english speakers like me, but I believe you guys have given it more sense, at least to me.
Greetings from Brazil!
Jefferson
Comment by Mike on February 4, 2010 at 5:29 pm
Wow… like the site a lot gentlemen.
I’m always up for debunking dieting myths so time to load up the podcast and see which one you guys are tackling today.
Cheers!
Comment by Philife on February 4, 2010 at 6:23 pm
MC,
You should jump in on the show with us sometime. We’re recording them at coffee club.
JB
Comment by Philife on February 4, 2010 at 6:24 pm
Jefferson,
We’ve fixed the audio problem, so each episode after this one will sound much better.
John
Comment by Patrick on February 5, 2010 at 12:28 am
cant wait for the itunes version, this and the Adonis podcast…cant get any better than that.
Comment by Brad on February 5, 2010 at 3:15 pm
Well, we THINK we’ve solved it
But we ARE working hard at getting it right.
B
Comment by Jay on February 6, 2010 at 9:08 am
Can you guys have a talk about High intensity training and static contraction training and the research behind these? I’ve found a lot of literature on single set training vs multiple sets, but I’m not good at telling whether a paper is significant or not.
Comment by Lachlan on February 9, 2010 at 12:45 pm
Good discussion. Something to make it better would be to get Pilon a better mic. Sounds kind of low quality and sometimes hard to make out words. Johns mic is clear as mud.
Keep up the good work.
Pingback by Diet and Fitness Fads – Mixing up the What How and Why | Fit and Cool on February 18, 2010 at 1:24 pm
[...] Diet and Fitness Fads – Mixing up the What How and Why [...]
Trackback by links.coolmsgs.com on April 21, 2010 at 9:20 pm
Phi Life – Diet and Fitness Fads – Mixing up the What How and Why…
Diet and fitness marketers mess this up on a regular basis. It’s easy to see what happened, but it’s much harder to tell how and why….
Trackback by pligg.com on April 22, 2010 at 6:26 am
Diet and Fitness Fads – Mixing up the What How and Why…
Health Podcast – It’s easy to see what happened, but it’s much harder to tell how and why. Diet and fitness marketers mess this up on a regular basis….
Trackback by pligg.com on April 25, 2010 at 1:11 am
Phi Life Blog – Diet and Fitness Fads – Mixing up the What How and Why…
It’s easy to see what happened, but it’s much harder to tell how and why. Diet and fitness marketers mess this up on a regular basis….