Advertising Claims are Country Specific

Where you live will determine what you believe

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Advertising claims in the health and fitness industry are regulated differently in each country.  A claim that might seem outrageous in one part of the world is common in another.

The claims that you’re exposed to on a regular basis in your home country is will have an effect on where your BS radar is set.

In this podcast we’ll discuss how claims on print media, video media and product packaging vary in different countries and why that has an effect on how you perceive and buy fitness and diet information.

John

 

 Claims Are Country Specific [22:12m]: Play Now | Play in Popup | Download