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We did a simple word association experiment on my blog the other day. Thanks to all who participated. The point of the exercise was to examine our initial gut reaction to 10 of the most common words in the health and fitness industry.
Some words generated a neutral response while others were completely negative.
In today’s podcast we’ll discuss the results of the word association and what we think they might mean. Maybe it’ll get you thinking more about how these words are used to market products and what these words mean to you.
John
