The Nutrition Industry is Big Money

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The nutrition industry is big money as it’s total revenue is above $100 billion dollars per year! This is nothing to sneeze at.

So with all of this money spent on healthy foods, vitamins supplements and the like wouldn’t you expect the population to be getting healthier and leaner?

Unfortunately you can’t purchase ‘weight loss’ and you can’t purchase ‘health’. Both are the result of your lifestyle and there is no amount of supplements and designer foods that will deliver.

In this podcast we’ll talk about the disconnect between nutrition and health products and what they’re doing for your health.

John

 

 Nutrition Products, Do they Work? [48:09m]: Play Now | Play in Popup | Download

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We did a simple word association experiment on my blog the other day. Thanks to all  who participated. The point of the exercise was to examine our initial gut reaction to 10 of the most common words in the health and fitness industry.

Some words generated a neutral response while others were completely negative.

In today’s podcast we’ll discuss the results of the word association and what we think they might mean. Maybe it’ll get you thinking more about how these words are used to market products and what these words mean to you.

John

 

 Health and Fitness Word Association [46:22m]: Play Now | Play in Popup | Download

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Your diet and eating patterns are a private issue that most people don’t know about. In fact even your closest family members/spouse may not really know exactly what you eat, when you eat it, or how much you eat.

BUT there is one thing that knows for sure…and that is your pocketbook. Unless you spend alot of money in cash, it’s actually pretty easy to get an indication of how someone eats just by viewing their bank statement and credit card statements.

Money doesn’t lie. Where you choose to spend your money will be a tell all sign for how you diet looks and what kind of results you can expect from your diet.

In this podcast we’ll discuss the national trends of the economics of food in the USA and how just looking at the money can predict weight gain.

John

 

 Money Doesn't Lie [30:12m]: Play Now | Play in Popup | Download

You'll never see the claim "eat less"

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Apparently Michelle Obama plans to have a war on obesity (why is everyone in the whitehouse always declaring war on things?!?!) and stamp out childhood obesity. Although it sounds like a nobel cause it will go the square root of nowhere once she tries to actually implement any strategies.

The reason this is such a futile effort is because drastic changes require drastic action, and when it comes to weight loss claims and recommendations drastic action is NOT what any industry wants.

Of course the answer for weight loss is to simply eat less. But less of what? Beef? The cattlemans beef association will never let that pass as a policy recommendation. Dairy? The dairy council won’t let that happen. Grains? You know the gran producers will never go for that.

Nope, this initiative will just fade away into meaningless recommendations like “eat more healthy food”…the key word being MORE. The food industry will NEVER allow a national recommendation of eat LESS.

In this podcast we’ll discuss why this will never change and what the message of eat LESS for weight loss, always turns into eat MORE healthy food.

John

 

 Eat more or Eat Less [45:28m]: Play Now | Play in Popup | Download

What do you 'know'

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What you know to be the right course of action in a given situation might not always be what you end up doing. In the case of weight loss you might very well know that you shouldn’t eat a second serving at dinner, but you might still do it.

Knowing something is at the intersection of belief and truth, but it’s not always obvious if what you think you know, and you believe to be true is actually what you should be doing.

This one is a bit confusing and I think Brad and I actually are slightly dumber after having recorded this podcast.

When it comes to changing your body there are some immutable laws.

1. If you’re not happy with the way your body currently looks you’ve got to DO something different

2. What you logically know about weight loss might not always be what you’re doing about it

3. Logical and emotions can be at odds and holding you back from your goals

4. Once you believe in the truth about weight loss then you can turn this knowledge into action

John

 

 What You Know, What You Do [43:58m]: Play Now | Play in Popup | Download