just because something worked, doesn't mean you know how or why

How the hell does this thing work?

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Diet, fitness and supplement  marketers are trying to sell you a solution for one of two things (maybe both).

1. Weight loss

2. Muscle Building

Testimonials and before and afters are commonly used to show you WHAT happened…ie: the person lost weight, or the person gained muscle.

So far so good. It’s nice to know someone else manged to do it so you’ve got some hope that you can do it too. The problem comes in when these marketers try to explain to you HOW it happened and WHY it happened.

It’s the HOW and WHY that creates mass confusion about fitness and dieting and leads to Obsessive Compulsive Eating patterns.

In this podcast Brad and I discuss these points and show you how most fad diets are just confusing HOW and WHY weight loss or muscle building works.

John

P.S. There is a volume difference between Brad and I on this one, I’m really loud, he is much quieter…he is also in a kick ass coffee shop so bear with us…we’ll have it fixed by next weeks show.

 
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